I learned recently that the Burma Shave Company made good on two of its signs that were really not meant to be taken literally.....
One of the signs read: "FREE OFFER "rIP A FENDER OFF YOUR CAR...MAIL IT IN...FOR A HALF-POUND JAR...BURMA SHAVE.
According to the story I read on the internet, A large number of fenders were received by the company.....and....they made good on its promise!
Another sign read, "A TRIP TO MARS....FOR 900 EMPTY JARS....BURMA SHAVE"
The article went on to say that one respondent, Arlyss French, who was the owner of a Red Owl grocery store, did submit 900 empty jars; the company at first replied: "If a trip to Mars / you earn / remember, friend / there's no return." Then Burma-Shave, on the recommendation of Red Owl's publicity team, withdrew the one-way offer and instead sent Mr. and Mrs. French on vacation to the town of Moers (often pronounced "Mars" by foreigners) near Duisburg, North Rhine-Westphalia, Germany.[7][8]
